Beyond the numbers, I've led teams through significant industry shifts, including the rise of e-commerce and the unprecedented challenges of the pandemic. By implementing new structures and processes, I drove measurable sales increases, proving the power of resilience and adaptability.
What really struck me during those years wasn't just the bottom line, but the incredible impact of the people around me. I saw how a team that clicked could absolutely nail a product launch or make a new system really work. But if things weren't working well within the team, even the best plans could completely fall apart. It really brought home how much the human side of things matters in making or breaking success in retail.
This experience ignited a passion for empowering others. Today, as a certified executive and performance coach, I leverage my deep retail expertise to guide leaders and growing brands. Coaching isn't just a profession for me; it's a purpose. I believe everyone in retail deserves access to the support and guidance I wish I'd had earlier in my career.
I understand the unique pressures retailers face today – the cost of living crisis, evolving consumer expectations, and the complexities of omnichannel retail. I bring firsthand expertise in organisational change and team development to my clients, helping them demystify the industry and drive sustainable growth.
At the heart of every successful retailer are its people. That's why I'm also passionate about supporting brands achieve their goals and coaching retail professionals to maximise their performance, advance their careers authentically, and achieve their vision.
If you're a retail leader or growing brand seeking to navigate today's challenges and unlock your full potential, I'd love to connect. Let's discuss how I can help you achieve your goals.
The Reality of Retail Leadership
For 25 years, I've navigated the dynamic and demanding world of retail, transforming challenges into opportunities.
From negotiating multi-million-pound licensing deals at Disney to driving strategic range reviews at Waitrose, I've gained a unique, frontline perspective on what it takes to succeed.
From Retail Buyer to Coach and Consultant
As a senior buyer for major brands like Disney, Waitrose, and Paperchase, it wasn't just about the numbers; I mastered the art of understanding customer needs, spotting trends, and ensuring seamless supply chain operations. I launched successful product lines, implemented cost-saving strategies, and led complex supplier negotiations, always balancing profitability with brand authenticity. My experience extends globally, from sourcing new suppliers at Far East trade shows to rationalising product ranges during tougher times, making decisions with the customer in mind every time.
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